How to support village businesses to go digital
Village businesses often have great products and services, but they struggle to reach more customers because they are offline. Helping these businesses go digital can boost their growth and strengthen the local economy. Here’s a practical plan to help village businesses become digital. Step 1: Create a basic online identity Help them make a Google Business Profile so they can be found easily. Create a Facebook page or Instagram account to share updates and offers. Step 2: Start using WhatsApp Business Use WhatsApp Business to share product catalogs and take orders. Build trust by staying connected with customers directly. Step 3: Accept digital payments Enable payments through Google Pay, PhonePe, or Paytm. Make transactions easy and safe for customers. Step 4: Promote on social media Share photos and stories of products or services. Highlight local ingredients, special processes, or family stories behind the business. Step 5: Plan small inves...